More new mums are opting to try breastfeeding new figures reveal. The NHS Information Centre data shows more than eight out of 10 newborns are now breastfed at least once after birth, up from six out of 10 in 1990. However, the figures do not show how many mums continue to feed up to the recommended 6 month period.

According to the latest figures, breastfeeding rates were higher in England than in Scotland, Northern Ireland and Wales, although rates have risen in most areas.

Don’t forget, if you are hoping to breastfeed we have lots of products to ease you through any discomfort in the early days and to help you get your positioning right. We are also the biggest UK supplier of the famous and fabulous Kensington Breastfeeding/ Nursing Chair by Dr.Lynn Jones. Perfect for feeding comfort!